Water cooler seems like the proper place to enter this wide open topic. I hope I'm correct about that (... I'm just brainstorming, after all.)
Here's an example of the kind of thing I'm thinking belongs under this topic:
Is there any reason that AtheistNexus couldn't become a pseudo-charitable business similar to those of the religious groups? If we gathered together a hundred good recipes, for example, is there anything that would stop us from publishing an Atheist Family Cook Book and selling it for profit to generate money for our organization? And better yet, could we eventually aim ourselves toward become an Atheist Publishing House to earn money through the works of those popular authors we all tend to read anyhow... Dawkins, Harris, Hitchens and the like? Could we sell other things? What do you think?
It's just a thought, of course, but lets kick it around and talk about it's possible merit. Or... let's discuss you're Wild Hair idea...