Philosopher and atheist Alain de Botton uses the positive aspects of religion (community, education, art, ritual, etc) to highlight some of the shortcomings of the atheist/humanist movement - for the purpose of building a stronger atheist culture and community.
This is really interesting. I'm a big fan of de Botton.
I don't think his definition is exactly right (about what an 'atheist 1.0' , I mean), but what interests me is that his 'new' model is actually very similar to theravadan Buddhism - an atheist system that understands the importance of ritual, lectures, art, institutional collectives, and practices of philosophical and existential awe.
I just watched this yesterday, he has a lot of interesting thoughts.
A human-oriented approach, the way he pays attention to the gaps in secularism.