Lemme go consult my Hitchhiker's Guide to the Galaxy.
Here we go:
"All right," said Benjy. "What do you get if you multiply six by seven?"
"No, no, too literal, too factual," said Frankie, "wouldn't sustain the punters' interest."
Again they thought.
Then Frankie said, "Here's a thought. How many roads must a man walk down?"
"Ah!" said Benjy. "Aha, now that does sound promising!" He rolled the phrase around a little. "Yes," he said, "that's excellent! Sounds very significant without actually tying you down to meaning anything at all. How many roads must a man walk down? Forty-two. Excellent, excellent, that'll fox 'em. Frankie, baby, we are made!"