Yes, Jezzy, it's stringing words together.
I do it often, as I am doing here, and I want people who read my strung together words to react. In my favor.
If two people react similarly they might be happy living together.
Sexy Modest? What's sexier than being a little bit clothed?
Importantly, does a clothing store using the term increase its sales?
(Okay, doing sex might be sexier.)
As people have observed before, those control mechanisms are an adaptive trait for a religion itself (not its human hosts) to be strengthened and spread:
Hijack and coopt a strong natural drive; surround it with lots of "god-given" regulations. Set people up to fail. Make people feel guilty and dirty and ashamed. Offer (temporary) "cleansing" and "forgiveness" (and continued dependence) through the same institution that created the problem in the first place. Lather, rinse, repeat.
Of interest: Sex and Secularism, by Darrel Ray and Amanda Brown. They found that people in conservative religions have just as much sex as those in liberal or no religion -- they just feel guiltier. (In their sample, the people with the least sexual guilt were UUs, Jews, agnostics, and atheists; those with the most were Seventh Day Adventists, Pentecostals, JWs, and Mormons.) And leaving religion led to less guilt and better sex. (Alternet article) (The full study is attached)
Sexual morality is a manufactured principle from which others have no justifiable excuse, but from which the sexual moralist can claim mitigating human weakness as an excuse for the same behaviour.
When we manufacture, or rather derive morality from reason, compassion, and empathy -- as Joan Denoo put it, "from being born a social animal" -- it has a much stronger claim than if some "god said so" in a way that just happens to strengthen tribal or parochial boundaries.
I've probably mentioned this concise sexual ethic I heard somewhere:
* I'll add, "unless the two of you have specifically made the free, serious, and considered decision to have a child."
(Anyone know a source? Please let me know.)
Within a framework like that -- basically an elaboration of the "be good to each other" ethic that doesn't require any supernatural "mandate" -- there are many right answers! Some people need an emotional relationship before wanting to having sex with someone; others find casual sex terrific. Some need to be with just one partner who's similarly exclusive; others are happy with various forms of responsible nonmonogamy. And so forth.
The bottom line is GC it's nice and therefor forbidden.