Disney’s Frozen was always expected to be big, but it’s been surpassing expectations in the best way possible. In its sixth week in wide release, it climbed back to the No. 1 spot at the box office, and its staying power has indeed been remarkable: Like, Titanic remarkable. When it opened to a record $93.6 million over Thanksgiving, most box-office watchers predicted that it would wind up with somewhere between $250 and $300 million. But it just passed $300 million domestically (with another $342 million from the rest of the world) and is showing little signs of slowing down.

People just plain love this movie, which warms the cockles of this Frozen fan's heart. Yes, it was helped by being the rare film to take the kids to over the holidays amid all the dark adult Oscar bait hogging the multiplexes, but that doesn't account for the fact that people seem to be seeing it multiple times, and the soundtrack just bounced Beyoncé from the top of the Billboard charts. (Also: Families in need of getting the kids out of the house rejected Walking With Dinosaurs, so they're not so desperate that they'll see anything.) Why is Frozen so incredibly successful? Here are my thoughts on eight factors.

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