*NEW YORK (CNN)* -- Some New Yorkers may want to reconsider exclaiming
"Thank God" when arriving at their destination subway station beginning next
Atheist organizations have purchased a month-long campaign that will place
their posters in busy subway stations throughout Manhattan.
Or at least that's what a coalition of eight atheist organizations are
hoping, having purchased a month-long campaign that will place their posters
in a dozen busy subway stations throughout Manhattan.
The advertisements ask the question, written simply over an image of a blue
sky with wispy white clouds: "A million New Yorkers are good without God.
On October 26, a dozen bustling New York City subway stations will be
adorned with the ads as "part of a coordinated multi-organizational
advertising campaign designed to raise awareness about people who don't
believe in a god", according to a statement from the group, the Big Apple
Coalition of Reason.
New York City's subway
systemis one of the
busiest in the world with over 5 million riders per day and
over 1.6 billion total passengers in 2008, according to the Metro Transit
Recognizing this, the Big Apple Coalition of Reason decided the "best bang
for the buck" was to place posters in popular subway stations to capitalize
on the amount of potential viewers, says Michael De Dora Jr., Executive
Director of the New York Center for Inquiry, one of the associated atheist
De Dora says the ambitions behind the advertisements are threefold.
First, the coalition hopes the promotion will enhance awareness of New York
City's secular community. He explained that the coalition also hopes to
encourage "talking and thinking about religion and morality," as well as
support involvement in groups that encourage a sense of a social community
for non-believing New Yorkers.
John Rafferty, President of the Secular Humanist Society of New York,
another member group of the coalition, said the ads are in no way an
anti-religious campaign. They are looking to reach out to more people who
have similar feelings, but might not be aware of an outlet to express their
beliefs, he said.
Rafferty and De Dora cite the American Religious Identification Survey,
released earlier this year, as evidence of a shift away from organized
religion. Those checking "none" for religion rose from 8% of the population
in 1990 to 15% in 2008, effectively making "no religion" the fastest growing
religious identification in the United States.
De Dora said that the "million" New York nonbelievers mentioned in the
advertisements is the result of an extrapolation based on the survey's
findings. With over 8 million residents living in New York's five boroughs,
the organization projects over a million potential atheist New Yorkers.
De Dora said individuals "don't need religion to be good people and
productive members of society" and ultimately he feels that groups of
nonbelievers are "adding to cultural life of NYC."
The United Coalition of Reason, which is a national organization that helps
local groups advocate atheist ideas, approached the New York nonbeliever
associations in August with an offer of a donation from an anonymous source
to help fund the subway station ad campaign. The donation amount was for
exactly $25,000 and specifically allocated for the subway advertising
Rafferty says the groups involved expect no substantial backlash over their
ads. Since news of the campaign was made public early this week "reaction
has been mixed," De Dora said. He emphasizes that the Big Apple Coalition of
Reason ads are not "forcing issues, they're just getting ideas out there,"
with the hope of fostering discussion in New York.
The ads are "not poking fun at religion and not being outright nasty," he
A year ago some unease was caused by advertisements that ran inside subway
cars promoting Islam. While the ads themselves weren't controversial, they
were partially funded by an imam of a Brooklyn Mosque who served a character
witness for convicted 1993 World Trade
mastermind Sheikh Omar Abdel-Rahman.
In a statement to CNN, Metro Transit Authority Spokesman Aaron Donovan said,
"The MTA maintains basic advertising guidelines with prohibitions on nudity,
four-letter words, and the like. Beyond that, to accord with the First
Amendment, our advertising guidelines are written so as to not prohibit the
free exercise of religion or abridge the freedom of speech."
According to the Big Apple Coalition of Reason in their statement, the New
York City campaign is just one component of a "nationwide effort" by the
United Coalition of Reason that will see billboards and postings in transit
systems across the United States.