'Sustainable Fishing' Certification Too Lenient and Discretionary

The certification of seafood as "sustainable" by the nonprofit Marine Stewardship Council is too lenient and discretionary, a study by a consortium of researchers has found.

... the London-based Marine Stewardship Council (MSC) ... A joint project between World Wildlife Fund and Unilever, MSC was created as a conservation tool -- intended to provide ''the best environmental choice in seafood'' to consumers and to create positive incentives that would improve the status and management of fisheries.

Its certification process is paid for by the fisheries,...

... there are two options to meet the demand: fisheries can become more sustainable or the definition of sustainable can be watered down to be practically meaningless -- with MSC seafood, the definition has been repeatedly watered down, ... [emphasis mine]

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