http://www.npr.org/templates/story/story.php?storyId=98004872

I have not read this book yet but this is a really nice NPR program on it.

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Thanks quietude. Here is the wiki link on the subject of neuromarketing. I haven't read it yet, but I bookmarked it, and will hopefully get to it soon.
And here is the author's website, though it looks like he is not strictly anti-marketing: http://www.martinlindstrom.com.
Oh no, not at all. He is a marketing consultant I think. Any way, if you listen to this the radio program, they talk about how marketing will use (or already uses) certain aspects of religion to gain followers, such as mysticism and ritual.

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