Secret signals between your TV, computer, laptop, smartphone, etc, so corporations can follow your every move. Creepy!
Privacy advocates are warning federal authorities of a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person's online behavior across a range of devices, including phones, TVs, tablets, and computers.
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can't be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Often, people use as many as five connected devices throughout a given day—a phone, computer, tablet, wearable health device, and an RFID-enabled access fob. Until now, there hasn't been an easy way to track activity on one and tie it to another.
"As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them," CDT officials wrote. "Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person."
... cross-device tracking has been put to use by more than a dozen marketing companies. The technology, which is typically not disclosed and can't be opted out of, makes it possible for marketers to assemble a shockingly detailed snapshot of the person being tracked.
Well, at least I don't have a television ... or at least I don't have it hooked up to cable, satellite, or broadcast, instead using it for a wall-display, through my sound system, for my computers and gaming consoles. So, that's one source down.