It could be the only way to make conservatives of the "We've got ours, screw you" mindset actually pay attention to how well or poorly we're feeding our kids in public school.
All due respect folks, but........ The attempt to classify ketchup as a vegetable was done during the Ronald Reagan administration - the first of the, "We've got ours, screw you" right wing assholes of the latter half of the 20th century. As to the "We've got ours, screw you" current crop of right wing assholes, do you honestly, honestly, think they give two shits about hungry, malnourished, pre-schoolers? It wouldn't surprise me if these Bible thumping, tambourine banging, tea baggers had a new sign at their next rally saying something like, "No new taxes. Let the little shits starve."