I disagree that we need to be on the "good" side of the Wal-mart decision. Personally, I do not have a problem with children hearing profanities. The rule in our house is that it is fine to use profanity, so long as it is done in a gramatically correct way. I ask that my children refrain from using profanity in front of others who might find its use problematic.
As to the way that women are referred to, it is a great opportunity to talk about sexism.
I guess if one wants to characterize me as a decadent degenerated sociopath, one had better have something better than this to back it up.