We are social animals, with a strong streak of caring for others, especially in time of need. People give generously, and sometimes denying themselves things they need. Those organizations that receive money from the public have an obligation to tell how every cent is spent, including how much it costs them for public relations and salaries.
"Doug White, a nonprofit expert who directs the fundraising management program at Columbia University, praised the Red Cross for dropping its objections to releasing the information on 'trade secrets grounds.' 'Regardless of how complicated the information is, it still belongs to the public,' he said."
The public has a right to know these things and the charity has an obligation to provide it.