Fear is a powerful motivating factor.

Earlier this week I was talking to one of my reps who was struggling to make emotional / empathetic connections with his callers. I mentioned that most of the people he was talking to were motivated by some type of fear - stated or unstated - and that the key to building that emotional connection...

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Comment by Nate on August 21, 2009 at 7:07pm
The cave you fear to enter holds the treasure you seek.- Joseph Campbell

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