I first ran across Paul Hawken and his writing in 1977 and have been a fan ever since. I had been watching the economic markets for several years and used an old high school typewriter to record my alarm at what was happening to the economy. Because of what the markets revealed and because of writings by some economist, I began watching for a financial crash, especially in the 1980s when I had my first computer. It sits in my sunroom upstairs, idle for many years and with no services to repair its tired innards. It contains basic raw data, statistical charts and a clear picture of what was happening to our country and to the world. I began teaching it in my college classes, and talking about it with whomever would listen. My chatter was tiresome to most, irritating to some, and considered unpatriotic by others.
Paul Hawken provided the environmental information to support my contention in his many books and papers and journal articles.
Some say that it is not possible to have a profitable business and conduct business with ecology in mind. He, Avery Lovins and L. Hunter Lovins revealed how it can be done, and it can be profitable while being friendly to the Earth. I used their principles while conducting my private practice and I see how it can be done in business of other natures.