TIED MY ASS—I'm a day late and a dollar short in publishing this, because I wrote it over two months ago, which is a long time in political hogwash.

It's August and I'd be willing to bet my last dollar that by the time voting begins in November the media will say the race is too close to call, which is nothing more than a marketing ploy and, frankly, a lie.

In the weeks leading up to the election the media, especially television, will begin hyping the election calling it “One of the most important elections in US history.”

A word to the wise, “don’t believe the hype.” Reporting on a November election this far out is worse than speculation, it is straightforward marketing or lying if you prefer. Today’s corporate based media operate as moneymaking operations. The formula is simple, no news—no money. Today’s television media runs off of corporate advertising.

With that in mind, it is important to understand that a few points in viewership up or down can mean millions of dollars in advertising revenue. In any election year, television media drive political life and death and candidates know it, often playing to the media for exposure. Likewise, a negative view from the media can stop a candidate’s momentum.

There are political polling organizations all over the country and despite their desire to remain neutral, the bias always tends to show through. Nevertheless, most try, but when it comes to television polls most are worthless as any judge of reality and viewers should be aware of the misleading nature of these self-generated polls.

A problem with media organizations doing and reporting on their own polling is that it creates a conflict between making news and reporting the news. Networks do polls because they provide news content that they can shape into a dramatic storyline.

The current national polls mean nothing. Now that Clinton and Trump are their party's official nominees, the state of the race will begin to take shape. However, the polling that really matters will not be happening until the fall in the battleground states that will determine who the next president will be.

For now, do yourself a favor and ignore the head-to-head matchup of so-called national polls. It most likely "ain't necessarily so."

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Comment by Compelledunbeliever on September 21, 2016 at 3:35am

Watching modern politics is great for me as a historian. When I read about the early church there is much inside information not recorded by historians. Modern media provides much insight into those voids in the past. Early Catholicism is redundant, this guy killed or payed off this guy.......

Comment by Donald R Barbera on September 20, 2016 at 11:21pm

"Just threw it in" for laugh. Did you mean the pun? I thought it was funny.

Comment by Donald R Barbera on September 20, 2016 at 11:19pm

Joan--I glad you took your time to read out. It is regular rant with me. I certainly don't mind.

Comment by Joan Denoo on September 20, 2016 at 10:29pm

I share your concern about the media, and I hope you don't mind that I am responding on the "Media Issues" for my response. 



Comment by Michael Penn on September 20, 2016 at 10:27pm

Here's what I found on how to "Make America Great Again."  Threw it in just for laughs, Donald, but I do agree with what you say on the media and how it's hard to believe anything today.

Comment by Donald R Barbera on September 20, 2016 at 9:55pm
Someone, maybe on this page said, "Make America Hate Again." Our allies are concerned and frankly with the news coverage we get, it's a wonder anyone believes anything that's said. The media is good at reporting "if it bleeds, it leads stories. I worked at three newspapers and one television station. There is a song by Don Henly called Dirty Laundry and it says what the media's interest. If you haven't heard it, I recommend listening. Now, back to the media polls. Media polls are much like the fox guarding the hen house. I believe the the media has been particularly inept during this election. They are mostly good for reporting tragedy, catastrophe and police blotter information. Here's one for you. Did you know reporters often already have pre written quotes and ask, "Would you say the election is fair?" There you have it. They either agrees or disagrees with the preplanned "quote" Perhaps, I worked the media too long and saw it changing from just reporting the news to making the news.
Comment by Michael Penn on September 18, 2016 at 7:08am

Does anyone notice that almost all news today about anything seems like a cross of TMZ celebrity gossip and a TV reality show. Politics, science, terrorism. The subject doesn't matter as it is all handled the same. The bad thing is that the public grabs all this crap and just goes with it. This is almost frightening. In turn we find that people discuss Trumps feud with Megyn Kelly or the Khan family as if this is all normal and par for the course. Real issues are thrown to the side as the public falls for all this nonsense, and the bad thing is that the public seems to like it. This new mode of "reporting" is not reporting anything at all and we never get to the meat of the matter in any issue.

Comment by Joan Denoo on September 18, 2016 at 12:13am

Sanders: Think hard about a protest vote this year. Starts at about 4:00. 

I've been thinking about a protest vote this year and read a lot of pros and cons on the issue. One interview of Bernie Sanders' stands out for me. Bernie, almost passionately asks for a Clinton vote and start immediately to build a strong progressive agenda. He stated we can tolerate a Clinton four years, however, not four years of Trump. Stay on issues, get away from personalities. 

Comment by Michael Penn on September 15, 2016 at 6:30am

Just a few hours ago T rump wasn't liked so well in Flint, Michigan. There were protestors and he was called down by a pastor in a speech he was giving that had went political when it was not supposed to have been so.

Comment by Donald R Barbera on September 14, 2016 at 10:18pm
REPOST: Don't Believe The Hype



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