It's August and I'd be willing to bet my last dollar that by the time voting begins in November the media will say the race is too close to call, which is nothing more than a marketing ploy and, frankly, a lie.
In the weeks leading up to the election the media, especially television, will begin hyping the election calling it “One of the most important elections in US history.”
A word to the wise, “don’t believe the hype.” Reporting on a November election this far out is worse than speculation, it is straightforward marketing or lying if you prefer. Today’s corporate based media operate as moneymaking operations. The formula is simple, no news—no money. Today’s television media runs off of corporate advertising.
With that in mind, it is important to understand that a few points in viewership up or down can mean millions of dollars in advertising revenue. In any election year, television media drive political life and death and candidates know it, often playing to the media for exposure. Likewise, a negative view from the media can stop a candidate’s momentum.
There are political polling organizations all over the country and despite their desire to remain neutral, the bias always tends to show through. Nevertheless, most try, but when it comes to television polls most are worthless as any judge of reality and viewers should be aware of the misleading nature of these self-generated polls.
A problem with media organizations doing and reporting on their own polling is that it creates a conflict between making news and reporting the news. Networks do polls because they provide news content that they can shape into a dramatic storyline.
The current national polls mean nothing. Now that Clinton and Trump are their party's official nominees, the state of the race will begin to take shape. However, the polling that really matters will not be happening until the fall in the battleground states that will determine who the next president will be.
For now, do yourself a favor and ignore the head-to-head matchup of so-called national polls. It most likely "ain't necessarily so."