I feel like that cartoon character who, having heard or seen something so fantastic as to be beyond belief, he remarks to the camera, "Well, now
I've seen EVERYTHING
." And maybe I have.
Believe it or don't, General Motors has decided that, to help preserve the brand and therefore protect it from extinction, Chevrolet will no longer be referred to as "Chevy." Don't believe me? Check out the article in today's New York Times
. As a matter of fact, per an article in today's (10 June, 2010) NPR Morning Edition, there will be fines levied to employees for those who use the shortcut as opposed to the full moniker. So no more "Bye, bye, Miss American Pie, Drove my Chevy to the levy but the levy was dry..." or "Makin' love in my Chevy van / And that's all right with me." Apparently, the very term has become anathema to those in the corner offices at GM now.
As though we didn't have anything less serious to worry about! The well-head in the Gulf of Mexico is still hemorrhaging oil, banks are moving slower than molasses with restructuring sub-prime mortgages, Kim Jong Il is turning saber-rattling into a fine art, the Haitian people are facing the rainy season and rebuilding the country is still on the drawing board ... and General Motors wants to wipe one of the most recognized nicknames in history off the map?!?
As for other things for GM to worry about ... how about that new mileage standard? Any plans for meeting that just yet? How about getting serious about hybrids ... 'cuz right now, the Ford Fusion Hybrid is eating your lunch, guys! Could you maybe even think about getting some of those people you laid off back to work
... and maybe inject some life back an industry which has been largely decimated by your indifference?
It's about PRIORITIES
, fellas ... and this is NOT one of them.